Guides
Customer communication, one question at a time
Specific answers for specific businesses: what to send, when to send it, and the exact words. Every guide ends with a template you can copy.
Trades and home services
Allied health and clinics
E-commerce and subscription
- How do I remind subscription customers before their renewal is charged in Australia?Send an email about 7 days before the charge and a short SMS 1 to 3 days before, each with the date, the amount in AUD, what is included and a direct link to skip, pause...
- How do I set up a post-purchase email flow in Klaviyo for a small Australian online store?Build a flow triggered by Placed Order, then send three emails: a warm what-happens-next note straight away, an it's-on-its-way note from the brand once the order is...
- What should the first email in a Klaviyo welcome flow say for a small Australian brand?Send it immediately, from a flow triggered when someone is added to your main Klaviyo list through your signup form. Keep it short: thank them, say who you are in two or...
Professional services
Associations and member organisations
Any service business
- How should a small business owner reply to a one-star Google review?Reply within a day or two in four short lines: thank them by name, say sorry for the experience without arguing about fault, give a name and a direct way to reach you,...
- Which customer messages should a small Australian service business automate first?Start with three: a quote follow-up two days after a quote goes out, a review request the evening the job is finished, and a rebooking reminder timed to when the...