Marketing packages
We look after your marketing.
Starting with the customers you already have
Marketing is where your customer's journey starts. We look after it as a system, from the first enquiry, through the follow-up, to the customer who comes back. Every package is built to your needs, in the tools you already use, and you approve everything before it goes out.
Thirty minutes, no charge, no deck.
What changes
Every enquiry followed up.
Every customer remembered.
Your marketing working as one system
Marketing usually stops once the enquiry arrives. Your customer's experience does not. Here is what changes when both are looked after together.
| For your business | For your customers |
|---|---|
| Every enquiry gets an answer | They hear back quickly, and know what happens next |
| Quotes and bookings followed through | They are reminded when they are due, not chased |
| Customers who come back and pass your name on | They feel remembered after the job is done |
| Your marketing done every month, without finding the time | Everything they hear from you sounds like you |
Who it's for
You already have customers.
We help you keep them coming back
Trades and home services
Quotes go out, jobs get done, and the next job depends on who remembers you.
Allied health and clinics
The next visit matters as much as the first, and recalls wait for a spare moment.
Professional services
Accountants, bookkeepers and advisers whose best work comes from clients who stay and refer.
Local service businesses
Salons, groomers, mechanics and cleaners who live on repeat bookings and word of mouth.
Builders and renovators
Long jobs, big decisions, and customers who should still hear from you well after handover.
Clubs, associations and communities
Run a club, association or community? Member Care is this package, worded for members.
See Member CareSound familiar?
The marketing gets done when there's time.
The follow-up rarely gets done at all
Pick the one that sounds most like your week.
“Quotes go out and we never hear back.”
- What is really going on
- A quote is sent, then nobody follows it up, so the job goes to whoever rang back first.
- What we look after
- A follow-up system for every enquiry and quote, so each one gets an answer and a nudge on time.
- What changes for you
- Fewer quotes go cold, without you remembering to chase.
“We get busy and forget to ask for reviews.”
- What is really going on
- Asking relies on someone remembering at the end of a long day.
- What we look after
- A review request after every finished job, sent while the work is fresh in their mind.
- What changes for you
- Every happy customer gets asked, so your reputation keeps pace with your work.
“Customers only call when something breaks.”
- What is really going on
- Between jobs, customers do not hear from you, so the next one goes to whoever they find first.
- What we look after
- A reminder when they are due, and regular communication that keeps your name in front of them.
- What changes for you
- Customers come back to you before they go looking.
“I spend on marketing and can't tell what I get.”
- What is really going on
- The work happens in different places, and nobody puts it on one page.
- What we look after
- A one-page monthly report in plain words: what went out, what came in and what is next.
- What changes for you
- You can see what your marketing is doing, and decide with confidence.
“Our website hasn't been touched in years.”
- What is really going on
- Details drift out of date, and nobody checks that the enquiry form still works.
- What we look after
- Website care every month: updates, fixes and the enquiry form tested.
- What changes for you
- People find you looking current, and every enquiry arrives.
The packages
Three packages.
Each one built to your needs
Each package builds on the one before. We shape it around your business, your customers and your year, then look after it every month.
Essentials
When customers can't easily find you or trust what they see
Be easy to find, easy to trust and easy to contact.
- Customers find you and see a business that's current and cared for
- Every enquiry reaches you, with nothing lost to a broken form
- You know each month what came in and what's working
- Built to your needs, in the tools you already use
Growth
When enquiries come in, but too many go quiet
Turn enquiries into customers who come back.
- Everything in Essentials
- No enquiry or quote left without a follow-up
- Happy customers asked for a review at the right moment
- Customers reminded when they're due, so they come back
- A monthly check-in to keep improving the journey
Complete
When you want the whole customer journey looked after
Stay front of mind, all year round.
- Everything in Growth
- Your customers hear from you regularly, in your voice
- Seasonal moments planned around your year
- A yearly review of the whole journey, so you know what to fix next
Run a club, association or community? See Member Care.
Good to know
No lock-in.
No setup fee.
Everything we set up stays yours
How it works
A setup first.
Then it runs every month
A conversation
Thirty minutes on how customers find you, what happens after they enquire and where they drop away. You will hear honestly which package fits, or whether you need us at all.
Month one: setup
We map your customer journey from the first enquiry to the repeat customer, then set up your package in the tools you already use.
Every month
We look after your marketing and the systems behind it, send you a one-page report and check what comes next.
You approve everything before it goes to your customers. You stay the voice they know.
What we need from you
Not much.
A kickoff, your tools and a quick yes
You know your customers. We will ask the right questions, then take the work off your plate.
- Access to the tools you already use
- A kickoff conversation about your customers, your year and how you like to sound
- News, photos and finished jobs when you have them (we will ask)
- A quick yes, or changes, on anything before it goes out
- One person on your side we can check things with
Questions
Fair questions.
Straight answers
Is there a lock-in?
No. Every package is month to month. Give us 30 days' notice whenever you want to stop.
Is there a setup fee?
No. Setting everything up is part of the first month.
Do I need new software?
No. We build everything in the tools you already use. If something in your setup gets in the way, we will tell you before we start.
What does it cost?
Each package is built to your needs, so we quote it after a free thirty minute conversation. The monthly fee is agreed in writing before anything starts.
Who approves what goes out?
You do. Nothing goes to your customers until you have said yes.
Is this just marketing?
No. Marketing is where the customer journey starts. We look after the whole system behind it: the follow-up, the reminders and the communication that bring customers back.
What if I want to stop?
Give us 30 days' notice. Everything we set up in your accounts stays yours.
Tell us about your customers.
We will show you what we would look after first
We will talk about how customers find you, what happens after they enquire and where they drop away. You will hear honestly which package fits, and you will leave with two or three ideas worth trying either way.
Thirty minutes, no charge, no deck.
Guides
Marketing problems, solved step by step
- Should an abandoned cart email include a discount for a small Australian online store?Not in the first email. Klaviyo advises against an abandoned cart email discount in the first message because it can train customers to abandon...
- Why does my clinic's Google Business Profile get views but no calls, and how do I fix it?When a clinic's Google Business Profile views but no calls show up in the Performance report, the profile is being seen but not trusted or not easy...
- Why isn't my physio clinic showing up on Google Maps, and how do I fix it?If your clinic is not showing on Google Maps, check the causes in order: the Business Profile is verified, the category is the most specific one...
- When should a Klaviyo win-back email go out for a skincare or coffee brand?Send the first Klaviyo win-back email a little after your customers would normally have reordered, not on a fixed 30, 60 or 90 days. Work out your...
- What should an accounting firm email clients before tax time in Australia?Send a four-part tax time email sequence. In mid June, a checklist of what to gather. In early July, a note asking clients not to rush, because the...
- Can a healthcare clinic in Australia ask patients for Google reviews?Yes, with care. Avant reports that Ahpra has confirmed practices can ask patients to leave ratings on third-party sites such as Google. When you ask...