Stop Polishing Your Logo and Start Fixing Your Customer Journey
Every week I speak to business owners who proudly tell me about their brand refresh or their new website launch. They’ve spent months choosing fonts, colours, and making sure their homepage loads in under three seconds. All of that matters, of course. But I always find myself asking the same question: what is it actually like to be your customer? Because brand and website are only half the picture. They get people in the door, but customer experience is what keeps them there. It’s the conversation after the first handshake. The part that makes people recommend you over brunch with friends, not just scroll past you on Instagram. Let’s talk about why customer experience deserves just as much of your energy as your branding or website, and why ignoring it is a bit like buying a flash new fridge but never plugging it in.
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