Do Your Emails Sound Like a Robot?
I’ll be honest. Most business emails land in inboxes like stale toast: bland, dry, and not particularly satisfying. Some are worse. They read like they’ve been copied straight from a policy manual or generated by a chatbot that hasn’t had its morning coffee. Here’s the problem: your emails are one of the most consistent ways your customers hear from you. If they sound robotic, cold, or confusing, they can quietly chip away at trust. On the flip side, if your emails are clear, human, and a little bit warm, they can be one of your best tools for building loyalty. Let’s break down how tone, clarity, and empathy transform the way your customers feel when they hit open.
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